Questions about the Future of Publishing? Contact Rebecca Alig at ralig@wharton.upenn.edu or (215)746-4160

ABOUT US

Wharton Interactive Media Initiative

The Wharton Interactive Media Initiative (WIMI) is a data-driven research center focused on interactive media, its analysis and models to predict future outcomes, its effects on global businesses, and the implications for monetization. Working with world-class faculty and top business leaders, WIMI asks and answers the critical questions of this evolving digital world, influencing decision-making across industries and helping companies understand how to monetize the individual-level interactive data that they collect. These goals are achieved through knowledge development and dissemination, industry collaboration, high profile conferences and events, new courses and other student-related activities, and alumni networking.

The Wharton Lab for Innovation in Publishing (WLIP), under the support and guidance of Alberto Vitale, is a subset of the Wharton Interactive Media Initiative (WIMI). WLIP examines the impact of emerging technologies on the global publishing industry – books, magazines, newspapers and their affiliated business – and changing user habits that influence consumption, pricing and delivery of intellectual property. The key goals of WLIP are to research the influences of emerging technologies and deliver empirically based insights to the general publishing community on best practices, trends, and information critical to the industry. The WLIP also prepares students for the challenges affecting the publishing industry brought on by the advent of shifting content consumption practices and disruptive technologies.

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Knowledge@Wharton

Since its launch in 1999, Knowledge@Wharton, the Wharton School's award-winning online journal of business research and analysis, has evolved from a single website into a network of sites that provide cutting-edge knowledge and timely business analysis to more than 1.31 million registered users in 200 countries. Recognized among its peers and outside experts as the premier online business school publication, Knowledge@Wharton uses innovative technology, including podcasts, videocasts and mobile channels, to engage its audience.

As of 2006, the Knowledge@Wharton Network includes three regional editions: Universia Knowledge@Wharton, launched in January 2003, is published in Spanish, Portuguese and English. China Knowledge@Wharton, launched in March 2005, offers articles in simplified and traditional Chinese as well as English. India Knowledge@Wharton was launched in November 2006. The audience of Knowledge@Wharton’s Global Network is expanding and produces an estimated 5 million page views a month across the sites. The subscriber base of the Knowledge@Wharton Global Network includes senior executives at Fortune Global 500 and Fortune U.S. 100 companies, among other high level managers, as well as leaders from government, academia and the media.

Wharton School Publishing

In an increasingly turbulent world and fast changing business environment, businesses and policy makers seek a trusted source for new ideas to grow and manage performance.

We cultivate thought leading authors who provide a deep understanding of the changes in our world and their implications, who help readers acquire new ways to evaluate business and environmental challenges, and who provide practical applications and solutions in finance, management and strategy.

Because finding and selecting the right books is difficult, we provide readers the guarantee of The Wharton School of the University of Pennsylvania that all books meet the standards for quality set by our Editorial Board. This Wharton seal of approval assures readers that every topic is timely, relevant, important, conceptually sound or empirically based and implementable. And, books and management tools are available in multiple formats – books, audio, electronically – to fit the learning preferences of every reader.

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About the Wharton School

The Wharton School of the University of Pennsylvania — founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,700 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 85,000 graduates.