SPEAKERS


Publisher of the Future

David Carey, Group President, Condé Nast
David Carey is Group President at Condé Nast, leading the company's business development initiatives, as well as overseeing its media properties that reach a business and executive audience, including WIRED, Golf Digest, Golf World and their related platforms. He is also a member of the company's Executive Committee.

Most recently, Mr. Carey led the startup of Condé Nast Portfolio and Portfolio.com, which debuted in 2007, and consistently generated headlines worldwide until its closure in 2009.

Previously, Mr. Carey was the Vice President and Publisher of The New Yorker. Under his leadership, The New Yorker staged a remarkable turnaround as a business. The magazine’s total circulation broke the million mark for the first time, the subscriber renewal rates reached an industry high of more than 80%, and advertising revenues more than doubled. As a result, in 2002, The New Yorker posted its first profit in nearly two decades.

In addition to the development of Condé Nast Portfolio and portfolio.com, Mr. Carey has led two other media launches. He was founding publisher of SmartMoney, a joint venture between The Wall Street Journal and The Hearst Corporation. Under his direction, SmartMoney reached profitability in just two years, and was named by Advertising Age as “Magazine of the Year.” And at Condé Nast, he served as the Publisher for the re-launch of House & Garden in 1996.

Mr. Carey was named by AdWeek as the industry’s “executive of the year” in 2004, and was selected by Folio as a member of its “Dream Team” of publishing executives in 2005. He has also received the Hall of Achievement award from the American Advertising Federation.

Mr. Carey is a member of the Board of Directors of Next Issue Media, the recently-formed industry consortium, serves on the Executive Committee of the American Advertising Federation, and is a board member of the Magazine Publishers of America. He is also a board member of the Young Presidents’ Organization and a member of the CUNY Graduate School of Journalism Advisory Committee.

David Carey is a graduate of UCLA, grew up in the Los Angeles area, and now lives in Westchester with his family.

Condé Nast, a division of Advance Publications, operates in 24 countries and is the world leader in exceptional content creation. In the United States, Condé Nast publishes eighteen consumer magazines, two trade publications and twenty-seven websites that garner international acclaim and unparalleled consumer engagement.
Judith Curr, Executive Vice President, Publisher and founder, Atria Books, Simon & Schuster
Judith Curr is currently Executive Vice President, Publisher and founder of Atria Books, a division of Simon and Schuster, Inc. She is responsible for all the editorial and publishing activities of the imprint, which includes Washington Square Press, Strebor Books, Atria/Beyond Words, and Atria Books Español.

Atria Books is the publishing home of many major bestselling authors including Vince Flynn, T.D. Jakes, Shirley MacLaine, Jodi Picoult, Jennifer Weiner, Maria Celeste Arraras, Daisy Martinez, Brad Thor, Zane, and Rhonda Byrne’s international bestselling phenomenon The Secret.

Ms. Curr has led the Atria imprint since it was launched was launched in 2002. Prior to Atria, Ms. Curr had been President and Publisher of Simon & Schuster’s Pocket Books since 1999.

Ms. Curr began her publishing career in 1981 as part of the team that founded Transworld Publishers, the Australian subsidiary of Bertelsmann. Initially responsible for publicity and marketing, she was promoted to Publisher and Executive Director in 1986, and oversaw the publications of an international and local list of authors including Paul Barry’s The Rise and Rise of Kerry Packer and by John Bertrand’s Born to Win. Ms. Curr came to America in 1996 to be Senior Vice President and Editor in Chief of Ballantine Books, a division of Random House Inc. Prior to joining the publishing industry he held marketing positions at Christian Dior Perfumes.

A native of Australia, Ms. Curr grew up as one of seven children, on a farm in the southern highlands of New South Wales. She has been chair of the cultural advisory committee for the Council of the City of Sydney, and a board member of the New South Wales Craft Council and the New South Wales Law Society. Ms. Curr and her husband live in New York City and Long Island, New York where she is on the board of the Women’s Media Group and advisory committee to Girls Learn International Inc. She is also teaching a course NYU this semester (Spring 2010) called: From Writer to Reader: An Introduction to Book Publishing.

Simon & Schuster, a part of CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, and the United Kingdom. For more information, visit our website at www.simonandschuster.com.
Kevin Delaney, Managing Editor, Wall Street Journal Online
Kevin Delaney is the managing editor of The Wall Street Journal Online and is responsible for its editorial content and direction.
Prior to working on WSJ.com, he was senior special writer in the San Francisco bureau of The Wall Street Journal and covered the Internet beat, including Google and Yahoo. He spent five years reporting from the paper's Paris bureau before moving to San Francisco.
Kevin started his career as a television producer in New York and Montreal. He received a bachelor's degree in history from Yale University.
Jim Friedlich, Co-Founder and Partner, Zelnick Media
Jim Friedlich joined ZelnickMedia in 2001. He specializes in investments in digital media, professional information and business services. Among his other ZelnickMedia activities, he is Chairman of the Board of Naylor LLC., the leading business-to-business media services provider for industry trade groups and membership associations throughout North America.

Prior to joining ZelnickMedia, Mr. Friedlich served as a General Partner of Allegis Capital/Media Technology Ventures, a bi-coastal venture capital firm focused on media and technology investment.

From 1990–1999, Mr. Friedlich managed the global advertising sales, marketing and business development for a large and diverse group of Dow Jones & Company newspapers, magazines, Web sites, TV channels and conferences. Among his responsibilities were The Wall Street Journal, The Wall Street Journal Americas - the largest circulation Journal edition outside of the United States - and CNBC, as well as the local language editions of The Wall Street Journal in Europe, Asia, Latin America and the Middle East.

Mr. Friedlich was integrally involved in the creation of a number of print, Internet, TV and conference properties while at Dow Jones. He served on the Boards of Directors for numerous international media companies and publications including CNBC Europe, CNBC Asia, Nikkei International, Vedomosti (The Record, a Russian language business newspaper joint venture with the Financial Times), America Economia, Latin America’s leading regional business publication, and the Far Eastern Economic Review, Asia’s leading regional business magazine. He also served as Managing Director of Handelsblatt-Dow Jones, GmbH, a joint venture with Germany’s leading business publisher.

Mr. Friedlich attended Dartmouth College, is a graduate of Wesleyan University with a BA in English, and received his MBA from the Stanford University Graduate School of Business.
Andy Hunter, Editor, Electric Literature
Andy Hunter is the Editor-in-Chief of Electric Literature, a new publisher dedicated to using electronic media and innovative distribution to keep literature a vital part of popular culture. To date, they have published new work by Pulitzer Prizewinner Michael Cunningham (The Hours), MacArthur "Genius" Grant winners Colson Whitehead and Lydia Davis, and literary heavyweights Rick Moody (The Ice Storm), Jim Shepard, and Aimee Bender (The Girl With the Flammable Skirt), among others. Electric Literature was the first literary magazine to publish to the iPhone, the first to create a YouTube channel featuring cross-genre collaborations between writers, filmmakers, musicians and animators, and the first to micro-serialize a short story over Twitter (“Some Contemporary Characters” by Rick Moody), a move that helped net them over 150,000 Twitter followers, more than any other publisher in the world.

Electric Literature has been featured in the New York Times, USA Today, Entertainment Weekly, Washington Post, The Wall Street Journal, and the PBS NewsHour.
David Steinberger, President and CEO, Perseus Books Group
David Steinberger is President and CEO of the Perseus Books Group whose mission is to enable independent publishers to reach their potential, whether those publishers are owned, joint ventures or clients served by the group.

During his tenure as CEO, the company acquired Client Distribution Services, Consortium, Publishers Group West and The Avalon Publishing Group. During this same time, the company published many bestsellers including the #1 New York Times bestsellers Friday Night Lights by H.G. Bissinger, Skinny Bitch by Rory Freedman and Kim Barnouin and What Happened by Scott McClellan.

Today, Perseus Books Group member publishers include Avalon Travel, Basic Books, Da Capo Press, Running Press, Seal Press, Vanguard Press and Westview Press as well. The Perseus Books Group has JV partnerships with PublicAffairs, The Nation Institute, The Daily Beast and The Weinstein Company. Through Consortium, PGW and Perseus Distribution, the Perseus Books Group is the leading provider of sales, marketing, distribution and digital services to independent publishers.

Prior to joining Perseus, David Steinberger was part of the leadership team that transformed HarperCollins where he was President of the Adult Trade Group and President of Corporate Strategy and International. Prior to that, he was a management consultant with Booz Allen Hamilton where he specialized in assisting media and entertainment companies facing significant challenges. Prior to that, he held several senior positions in New York City Government where he specialized in turning around organizations in trouble. As Deputy Commissioner for Bridges he played a major role in rehabilitating New York City’s 848 bridges.

David Steinberger holds an MBA from The Wharton School and a BS from Columbia University.

Consumer of the Future

Al Greco, Professor, Fordham University Graduate School of Business Administration
Albert N. Greco is a Professor of Marketing at Fordham University’s Graduate School of Business Administration in New York City. His research specialties are the U.S. book publishing industry and the U.S. scholarly publishing industry. He has done consulting work about the book and journal industries for major consulting firms, hedge funds, private equity companies, investment banks, the National Endowment for the Arts, and several publishing houses.
He is the author or editor of ten (10) scholarly books, including The Book Publishing Industry (Erlbaum; 2005), The Culture and Commerce of Publishing in the 21st Century (Stanford University Press; 2007; winner of the Alpha Sigma Nu Award for the best professional business book published in the last three years), and The State of Scholarly Publishing: Challenges and Opportunities (Transaction; 2009). His research articles appeared in the Journal of Scholarly Publishing, The Journal of Cultural Economics, Learned Publishing, and the Journal of Media Economics.
He has been interviewed and his research cited in The Wall Street Journal, The New York Times, The Washington Post, NPR, PBS, CNBC, etc.
He has lectured about the book industry at Harvard University, the Catholic University of America, The World Bank, The Library of Congress, etc.
He serves on the editorial board of three scholarly journals.
Peter Hildick-Smith, Founder and CEO, Codex Group
Peter Hildick-Smith is President of Codex-Group, a pioneer in trade publishing book audience research, founded in 2004. The firm’s Book Identity and Author Equity programs let publishers refine new book positioning and cover presentation, develop author audiences, and increase new book sales through pre-publication market testing using the Early Read Book Preview, an ongoing national poll of frequent book shoppers.

New York Times bestsellers that have benefited from the Codex program include—Have a Little Faith by Mitch Albom (Hyperion) NYT #1, Physick Book of Deliverance Dane by Katherine Howe (Hyperion) NYT #2, Mighty Queens of Freeville (Hyperion) NYT #16, Ten Roads to Riches by Ken Fisher (Wiley) NYT #8. Brass Verdict by Michael Connelly (Little, Brown) NYT #1, The Song is You by Arthur Philips (Random House) NYT #31, Bonk by Mary Roach (Norton) NYT #10, Final Warning by James Patterson (Little, Brown) NYT #1, Rules of Deception by Chris Reich (Doubleday) NYT #3.

Prior to founding Codex, Hildick-Smith was SVP, Customer Management for GE Capital Global Consumer Finance, North America, and before that Chief Marketing Officer for the UK, serving retail clients including Wal-Mart, Home Depot, Harrods, Exxon/Mobil, Gap, and JC Penney. At Bertelsmann’s Bantam Doubleday Dell Publishing Group, he served as VP, Merchandising, as well as VP, Marketing for the Young Readers, School, College and Library markets. He chairs the Wharton Media & Entertainment Network in New York, is a research advisor to the National Endowment for the Arts, and has an MBA in Marketing from The Wharton School (1981), and a BA in Comparative Literature from the University of Pennsylvania (1976).
Jim King, SVP and General Manager, The Nielsen Company
Jim King has been with The Nielsen Company since 2000. He is the Sr. VP and General Manager of Nielsen BookScan. Prior to BookScan he worked in sales management for 15 years at several New York publishing companies: Facts on File, Abbeville Press and Publications International. He got his initial start in publishing in the 70’s by opening an independent bookstore in Texas.
Teresa Lunt, Vice President, Director of Computing Science Laboratory, Palo Alto Research Center
Teresa Lunt directs PARC's CSL research organization, which has a wide range of research activities including ubiquitous computing; embedded sensor networks and ad hoc networking; security and privacy; control software for printing systems; bioinformatics; and ethnography for organizational environments and technology design. Under Lunt's direction, the laboratory has engaged in multiple strategic research and co-development relationships.

Lunt is a Principal Scientist at PARC. Before joining PARC, she was Assistant Director and Program Manager in DARPA's Information Technology Office, where she launched programs to fund research in computer and network security. Lunt also previously led teams to develop the first intrusion detection system and secure database system at SRI International.

Lunt received an M.A. in Applied Mathematics from Indiana University and an A.B. in Geophysics from Princeton University.
Keith Niedermeier, Ph.D, Lecturer in Marketing, Codex Group
Keith E. Niedermeier is currently the Director of the Undergraduate Marketing Program and an Adjunct Assistant Professor of Marketing at the Wharton School, University of Pennsylvania. He was previously a Visiting Assistant Professor of Marketing at the Wharton School and spent five years as an Assistant Professor of Marketing at Penn State University. Dr. Niedermeier received his Ph.D. in Social Psychology from Michigan State University in 1999.

Dr. Niedermeier’s research focuses on the social cognitive elements of consumer decision-making. His research has been published in the Journal of Public Policy & Marketing, Journal of Personality and Social Psychology, Journal of Applied Social Psychology, Psychology and Marketing, as well as several other journals and conferences proceedings. He is also the co-author of two books: Marketing for Financial Advisors and Statistical Analysis of Longitudinal Categorical Data in the Social and Behavioral Sciences

Additionally, Dr. Niedermeier has been recognized as an outstanding teacher, receiving the Wharton MBA Excellence in Teaching Award and the Whitney Award for outstanding undergraduate teaching. Dr. Niedermeier teaches introductory marketing, consumer behavior, and marketing strategy at the undergraduate, MBA, and executive levels.
Bob Shullman, President, Ipsos Mendelsohn
Bob is President of Ipsos Mendelsohn (formerly known as Monroe Mendelsohn Research prior to its joining the Ipsos group in April of 2008). In this role Bob leads the company and, in particular, the development teams that have been enhancing The Mendelsohn Affluent Survey as well as working with other parts of Ipsos to grow its research businesses in the United States and overseas. Bob has more than 35 years of practical business experience in leadership, marketing and media research, and strategic planning roles. His years of marketing and media research experience have focused on strategy and brand equity issues, customer satisfaction and loyalty issues as well as media and advertising research. He has conducted thousands of research studies; in particular, in three business areas: media, luxury markets and financial services.

Prior to joining Ipsos Mendelsohn, Bob held senior leadership positions with several leading independent marketing research firms, with SRI International (formerly known as The Stanford Research Institute) where he co-directed its Consumer Financial Decisions research program, and at the American Express Company and its investment management and insurance affiliates.

Bob speaks extensively on marketing, business, and research topics in the U.S. and abroad. He holds a BA from Georgetown University in American History and an MBA in marketing from NYU's Stern School of Business.

Future of Content

Rafat Ali, Editor/Publisher, ContentNext Media
Since founding paidContent.org in 2002, Rafat Ali has overseen the rollout to three new verticals and the expansion into revenue generating events for the parent company ContentNext Media. Before ContentNext, Rafat was managing editor of the Silicon Alley Reporter. Editor & Publisher has called Rafat “journalism’s poster boy for career independence from news companies". In July 2008, Rafat sold ContentNext Media to UK-based Guardian News & Media, and he is still running it along with the executive team.
Jeremy Reed, SVP Content and Editorial, Demand Media
Jeremy oversees content production for Demand Studios which feeds Demand Media's owned-and-operated sites including eHow.com and LIVESTRONG.COM as well as third-party partners like YouTube and the USA Today. Demand Studios is one of the largest producers of Internet-ready content on the Web today, with a library of nearly 200,000 originally produced videos and more than one million articles. Previously, Jeremy was the vice president of content at Citysearch.com and has written about books, music, business, arts and travel for many publications including the Fort Worth Star-Telegram, the Austin Chronicle and the Austin American-Statesman. His publishing career also includes stints as the managing editor of Detour magazine and as an associate production manager with PRIMEDIA Publishing. Jeremy holds a B.S. from Texas Wesleyan University. Follow Jeremy's twitter stream at www.twitter.com/JebReed.
Sreenath Sreenivasan, Digital media professor and Dean of Student Affairs, Columbia Journalism School; contributing editor, DNAinfo.com The Journalism School at Columbia University
SREE SREENIVASAN is a tech evangelist and skeptic (he can explain how he's both) specializing in explaining technology to non-techies.
He is a professor and dean of students affairs at Columbia University's Graduate School of Journalism, where he teaches in the digital media program (he has also been teaching entrepreneurship at the J-school and digital-media marketing for an MBA Master Class at Columbia Business School). He has been on the faculty for 17 years.
He is a contributing editor at DNAinfo.com, a Manhattan-news startup he helped launch in 2009 with Joe Ricketts, the founder of Ameritrade and whose family just bought the ChicagoCubs and Wrigley Field.
He also has been a fixture on NYC-area television. For more than eight years, he served as technology reporter for WABC-TV and WNBC-TV and now occasionally appears on various TV shows (on CNN, NBC's Today Show, CNBC and elsewhere) to talk tech. He has written articles for The New York Times, BusinessWeek, Rolling Stone, National Journal, Bloomberg, Forbes and Popular Science.
He is co-founder and former president of the South Asian Journalists Association, a group of 1,000+ journalists across the U.S. and Canada.
In March 2004, Newsweek magazine named him one of the nation's 20 most influential South Asians; and in 2009, he was named one of AdAge's 25 media people to follow on Twitter and was one of 22 professors named to the "Top 100 Twitterers in Academia" by OnlineSchools.org.
The founding administrator of the Online Journalism Awards at Columbia, the world's largest new-media prizes (which are now based elsewhere), he has since been a judging leader for the National Magazine Awards for Digital Media for several years and is also a judge for the Shorty Awards, which honors the best people and organizations on Twitter.
You can find him on Twitter at http://twitter.com/sreenet and on the Web at http://sree.net/
James B. Stewart, Author, Columnist for The Wall Street Journal and SmartMoney
Author, Columnist for The Wall Street Journal and SmartMoney, James B. Stewart combines the skills of an investigative reporter with the style and sensibility of a novelist, examining events in finance, law and politics that shape American society. The San Francisco Examiner called him “the journalist every journalist would like to be.”

From his Pulitzer Prize-winning Wall Street Journal articles on the 1987 stock market crash to pieces about Enron, Whitewater, WorldCom and corporate governance, Stewart has explored the use and abuse of power at the highest levels of business and government.

He has written penetrating profiles of Tyco’s Dennis Kozlowski, Blackstone Group's Stephen Schwarzman, Michael Milken, and Jérôme Kerviel, the rogue trader who lost billions of euros for Société Générale. His acclaimed September 2009 cover story for The New Yorker, "Eight Days: The Battle to Save the American Financial System," which included revealing interviews with Ben Bernanke, Hank Paulson and Timothy Geithner, captured the fierce arguments and panicked dealmaking behind the scenes that brought about unprecedented government intervention in the days following the collapse of Lehman Brothers.

Stewart’s New York Times bestseller, Disney War: The Battle for the Magic Kingdom, won the Loeb Award for Best Business Book. His Heart of a Soldier was named “Best Book about 9/11” by TIME. His other bestsellers include Blood Sport, Blind Eye and Den of Thieves, the definitive account of 1980s Wall Street insider trading scandals.

A Harvard-educated lawyer, he is currently the Bloomberg Professor of Business and Economic Journalism at Columbia University. His SmartMoney column, “Common Sense,” which also runs in The Wall Street Journal, features his insights into business and investing trends.
Katharine Zaleski, Executive Producer and Head of Digital News Products, Washington Post

Value of Social Media

Chas Edwards, Publisher and Chief Revenue Office, Digg.com
Chas Edwards is the publisher and chief revenue officer at Digg, the site that lets its nearly 40 million readers organize content from across the web by voting on what they consider to be the best. For the four years prior to joining Digg, he was the co-founder (with John Battelle), publisher and chief revenue officer at Federated Media Publishing (FM), a next-generation media and publishing company that connects the highest quality conversational content (eg, Guy Kawasaki's blog, Small Business Trends, Boing Boing, Mashable, Inhabitat, Dooce, and NOTCOT) with leading brand marketers.

Previously, Chas was vice president of sales and marketing for CNET Networks’s B2B Portfolio, managing the team representing News.com, ZDNet and TechRepublic to business-to-business marketers. Chas also served posts as VP for CNET’s broadband & webcasting unit and as VP of business development for mySimon, CNET Networks’s comparison-shopping portal. Prior to joining CNET Networks, Chas was the National Sales Manager for TechTV, a 24-hour cable TV channel and Web site dedicated to computing and the Internet (now owned by Comcast and called G4).
Steve Ennen, Managing Director, Wharton Interactive Media Initiative
Steve Ennen, Managing Director, Wharton Interactive Media Initiative, and Lecturer in Marketing at The Wharton School, University of Pennsylvania, is an award-winning media executive pioneering online strategies for more than 15 years. Mr. Ennen is former VP, Digital Business Strategies at American Business Media where for years, he advised dozens of media and marketing companies on digital transformation, video and mobile messaging, social networks and development of digital revenue strategies. Recently, he served as a consultant and business development executive for Neighborhood America, an award-winning technology company specializing in enterprise social networks. He continues to advise marketing, media, and corporate enterprises on how to implement successful digital, social media/ social networking.

Mr. Ennen has worked with the U.S. State Department to educate foreign publishers on digital media, has been an instructor of business media strategy at New York University, and a guest instructor at State University of New York, and Medill at Northwestern University. He has built curriculum for and lectures on emerging, interactive media strategies at the Wharton School.

A former Editorial Director, Mr. Ennen launched several award winning print and digital media products in U.S. and global markets and his essays and journalism have been published in scores of international publications. He speaks around the globe on digital transformation strategies.

Ennen has an MA degree from DePaul University, Chicago; BA degrees in English and Political Science from William Jewell College, Liberty, Mo., and has continued his executive education at M.I.T. Sloan School of Management, and the Media Management Center at Northwestern University.

Kevin Lee, Yelp.com
Kevin Lee is the East Coast Marketing Director for Yelp.com where he manages a team of local Community Managers, overseeing them in a wide range of marketing efforts across nine cities in the US and Canada. Based in New York, Kevin leads the charge on grassroots marketing efforts to foster and support passionate and vibrant local communities of consumers and business owners throughout the eastern seaboard.

Prior to joining Yelp, Kevin worked for Booz Allen Hamilton where he provided CRM technology consulting to federal and state-and-local agencies. Former client projects include an implementation of Oracle BI integrated with a Siebel enterprise case management system, and a customer segmentation strategy for a major NYC utility. Before entering management consulting, Kevin was a business intelligence program manager for AOL's Access division's business planning and reporting unit.

Kevin holds a B.S. in Industrial Engineering and Management Sciences from Northwestern University.
Jennifer Preston, Social Media Editor, New York Times
Jai Singh, Managing Editor, Huffington Post
Jai Singh is the Managing Editor for the Huffington Post, in charge of day-to-day News operations and the news team. Prior to the Huffington Post, Singh created News.com in 1996, which quickly became a leading authority in technology news at the height of the Internet boom. His responsibilities were expanded two years ago to include CNET's product reviews and other editorial operations, under the title of editor in chief and senior vice president of CNET.com.

Singh built a news staff that won scores of national journalism awards at a time when mainstream media were still skeptical of the Internet as a source of credible information. Under his stewardship, CNET News.com received honors from a broad array of journalistic organizations, including the Society of Professional Journalists, the Society of American Business Editors and Writers, the Gerald Loeb Awards, the National Press Club, the Online News Association, and the Western Publications Association. Named the Best Online News Service by Editor & Publisher three years in a row, News.com won the coveted National Magazine Award for General Excellence in 2004. It was recipient of the first Webby Award given to any news organization.

Aggressive reporting was a hallmark of Singh's tenure. As a result, News.com itself has occasionally been the subject of national headlines, involving such controversies as Hewlett-Packard's surveillance of reporters, Google's boycott on speaking with News.com, and Microsoft's lawsuit over sealed court documents obtained from confidential sources. Singh had an extensive background in technology reporting even before coming to CNET, having held senior editorial positions at such leading trade publications as PC Week and InfoWorld. He began working in online journalism as early as the mid-1980s, when he was responsible for a 24-hour news operation owned by the Readers Digest Corp.

Marketing Computers magazine, which thrice named Singh "the most influential online journalist," once described him as "the founding father" of online technology reporting.

Future of Books

Ellen Archer, President, Hyperion Books
Ellen Archer is President and Publisher of Hyperion, where she is responsible for the direction, management and performance of the publishing group. Specializing in fiction and non-fiction for adults, Hyperion has published more than 2,000 books since its inception, many of which have become national bestsellers, including twenty-two New York Times bestsellers in the last year.

Ms. Archer joined Hyperion in April 1999 as VP Associate Publisher. In April 2001 she was promoted to Vice President, Publisher, and in May 2005 was promoted to Senior Vice President, Publisher. In April 2008, Ms. Archer was named President. During her ten years at Hyperion, she has conceived and directed a wide variety of bestselling campaigns, including Mitch Albom’s #1 New York Times bestsellers, The Five People You Meet in Heaven, For One More Day and Have A Little Faith; Randy Pausch’s #1 New York Times bestseller, The Last Lecture; Candace Bushnell’s Trading Up, and Lipstick Jungle; and Michael J. Fox’s Always Looking Up.

In 2006 Ms. Archer created Voice, an imprint of fiction and non-fiction books by and about women. National bestsellers from Voice include Candace Bushnell’s One Fifth Avenue; Katherine Howe’s The Physick Book of Deliverance Dane; The Middle Place by Kelly Corrigan; Perfection: A Memoir of Betrayal and Renewal by Julie Metz; The Feminine Mistake by Leslie Bennetts; and the #1 New York Times bestseller, Cook Yourself Thin.

A 25-year publishing veteran, Ms. Archer is a board member of the Arts and Entertainment Network (A&E) and Poets and Writers Inc.; and is an advisory board member of NYU’s Masters in Publishing Program, and The Goddard Riverside Literacy committee. She is a member of The Women’s Forum and participates in the ABC Media Networks mentoring program, working with junior executives on career development.
Michael Cader, Founder, PublishersMarketplace.com
Michael Cader is the founder of PublishersMarketplace.com and Publishers Lunch--the most widely read publication in the book publishing industry worldwide. For 15 years he ran the book packaging company, Cader Books.
Brendan Cahill, VP and Publisher, Open Road Media
Jason Epstein, On Demand Books
Mr. Epstein’s 50 year distinguished career in publishing, which includes among other accomplishments, serving as Editorial Director of Random House, co-founder of the New York Review of Books, creator of Anchor Books, which launched the paperback revolution, founder of the Library of America and of the Readers Catalog, the precursor to online bookselling. Mr. Epstein has received many honors. He was the first recipient of the National Book Award for distinguished contribution to American Letters, and also received the Curtis Benjamin Award of the American Association of Publishers for inventing new kinds of publishing. In 2001, he was awarded the Lifetime Achievement Award of the National Books Critics Circle for creative publishing.
Steve Wilson, CEO, Fast Pencil
Steve Wilson is currently the President and CEO of internet startup, FastPencil, Inc. The vision of FastPencil is to create the largest global community for the writing, sharing, publishing and distribution of written works. Steve previously held Sr. Management positions at Genentech, Yahoo and VeriSign, mainly in Finance and Operations. Most recently, Steve was Vice President at VeriSign overseeing numerous groups. Steve has an MBA from Santa Clara University and a BS from San Jose State University. He is a Bay area native that enjoys spending time with his family, playing sports and coaching one of his four children in their sport endeavors.

Hyperlocal Strategy

Eric Bradlow, Co-Director, Wharton Interactive Media Initiative
Professor Eric T. Bradlow is the K.P. Chao Professor, Editor-in-Chief of Marketing Science, Vice-Dean and Director of Wharton Doctoral Programs, and Co-Director of the Wharton Interactive Media Initiative. An applied statistician, Professor Bradlow uses high-powered statistical models to solve problems on everything from Internet search engines to product assortment issues. Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems.

Eric was recently named a fellow of the American Statistical Association, American Educational Research Association, is past chair of the American Statistical Association Section on Statistics in Marketing, is a statistical fellow of Bell Labs, and was named DuPont Corporation's best young researcher while working there in 1992.

A prolific scholar, Professor Bradlow's research has been published in top-tier academic journals such as the Journal of the American Statistical Association, Psychometrika, Statistica Sinica, Chance, Marketing Science, Management Science, and Journal of Marketing Research. He also serves as Associate Editor for the Journal of Computational and Graphical Statistics, the Journal of Educational and Behavioral Statistics, Marketing Science and Psychometrika and is on the Editorial Boards of Marketing Letters, Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and the Quarterly Journal of Electronic Commerce.

Professor Bradlow has won numerous teaching awards at Wharton, including the MBA Core Curriculum teaching award, the Miller-Sherrerd MBA Core Teaching award and the Excellence in Teaching Award. His teaching interests include courses in Statistics, Marketing Research, Marketing Management and PHD Data Analysis, as well as Essentials of Marketing for Wharton's Executive MBA program.

Professor Bradlow earned his PhD and Master's degrees in Mathematical Statistics from Harvard University and his BS in Economics from the University of Pennsylvania.
Barbara Bry, Associate Publisher and Executive Editor, U.S. Local News Network
Barbara Bry is the co-founder and executive editor of U.S. Local News Network which is developing a national network of local news and information websites. Their first three sites are San Diego News Network (SDNN.com), Orange County Local News Network (OCLNN.com), and Southwest Riverside News Network (SWRNN.com).

Barbara is a serial entrepreneur in both the for-profit and non-profit sectors. Most notably, she was on the founding management team of Proflowers.com/Provide Commerce which was successfully sold to Liberty Media. In the non-profit sector, she was the first editor of Voice of San Diego (voiceofsandiego.org).

In her early career, Barbara was a political and business writer at the Sacramento Bee and the Los Angeles Times. Next she spent 20 years in the San Diego technology sector including 10 years at CONNECT (connect.org) which has been recognized internationally for its work in nurturing early stage tech and life sciences companies.

Barbara earned her B.A. degree in sociology from the University of Pennsylvania and a Masters’ in business administration degree from Harvard Business School.

Barbara is married to entrepreneur Neil Senturia, and their blended family includes four children between the ages of 23 and 28 and a Himalayan cat.
Mark Josephson, CEO, Outside.In
Mark Josephson joined Outside.in as CEO in April 2008 and has been building new media businesses since 1995. Most recently, Mark was President and CMO of Seevast Corp, which builds and operates proprietary and publisher ad networks.

Prior to Seevast Corp, Mark worked at About.com as General Manager in charge of the creation and growth of the About.com consumer service; and later as Executive Vice President of Marketing & Business Development with responsibility for customer acquisition, marketing and distribution for About Inc.'s three operating divisions: About.com, Sprinks, and About Web Services.

Mark was a founding member of Cone Interactive's new media practice in the late '90s, where he managed marketing and communications for some of the earliest internet media businesses, including About.com and iVillage.com.
Rob King, Executive Editor, ESPN.com
Rob King was named Editor In Chief of ESPN Digital Media in September 2009. In the role, he is responsible for supervision of all content and the overall editorial direction for the leading portfolio of digital sports properties, including all text, audio, video and multimedia content. He also oversees the management of the award-winning team of more than 200 editors, writers and designers across ESPN.com and its network of related sites. He reports directly to John Kosner, senior vice president and general manager, ESPN Digital Media. King had previously served as vice president and Editor In Chief of ESPN.com since June 2007, adding oversight of digital video and audio content as well as all editorial content on ESPN’s local sites in 2009.

King works closely with ESPN’s many news, information, content and programming units under Norby Williamson, executive vice president, programming, to develop greater cross- platform integration and development of cross-media franchises. King brings extensive experience and sound news and editorial judgment to the job. Since 2004 he served as a senior coordinating producer in the studio production unit, responsible for (at various times): ESPN’s award-winning NBA studio programming; the award-winning Outside the Lines; ESPN’s on-location coverage of major golf events, including the Masters and the U.S. Open; and ESPNEWS, the nation’s only 24-hour sports news television network.

King began his career in the newspaper business. From 1997 – 2004, he was at the Philadelphia Inquirer, serving as graphic artist, deputy sports editor, assistant managing editor and deputy managing editor. Prior to that, King worked at the Louisville Courier-Journal as a graphic artist, director of photography and presentation editor. From 1987 through 1992, he worked at the Courier-Post in Cherry Hill, N.J., a major suburban Philadelphia paper. His first job was with the Commercial-News in Danville, Ill., as a general assignment reporter and graphic artist.

King received a Bachelor of Arts degree in English from Wesleyan University in 1984.
Darian Shirazi, CEO, Fwix
Darian is the Founder and Chief Executive Officer of Fwix, the real time local news wire. Founded in October 2008, Fwix’s content network reaches an audience of 15 million unique visitors across more than 150 markets in the US, UK, Canada, Australia, and New Zealand and receives 160 million impressions monthly. Prior to Fwix, Darian joined Facebook in 2005 as an intern on the engineering team. At Facebook, Darian worked on a myriad of projects. In 2003, he also worked as an intern for eBay on the third version of Sell Your Item and the launch of Recently Viewed Item. Darian studied Philosophy at the University of California, Berkeley.

Content Discovery and Promotion

Richard Baum, Global Editor, Reuters.com
Richard oversees the editorial teams for Reuters.com in North America and Europe. He’s worked in India, Singapore and Canada and is currently based in New York. Richard joined Reuters in his hometown of London in 1998. He blogs occasionally on digital media technology and tweets at www.twitter.com/rbaum.
Pete Fader, Co-Director, Wharton Interactive Media Initiative
Professor Pete Fader's expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.

Many of these cross-industry experiences and observations are currently being channeled towards the development of the Wharton Interactive Media Initiative (http://whartoninteractive.com/), a bold new research center that aims to revolutionize current thinking and managerial practices within the media/entertainment/e-commerce industries.

Professor Fader believes that marketing should not be viewed as a “soft” discipline, and he frequently works with different companies and industry associations to improve managerial perspectives in this regard. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences. He has won many awards for his teaching and research accomplishments.
Rajiv Jain, CTO, Corbis.com
As CTO & SVP/General Manager of CorbisImages.com, Rajiv Jain is responsible for overseeing technology for Corbis’ network of brands as well as business strategy, the web platform and marketing for Corbis Images. Jain is a member of the Executive Team based in the company’s Seattle headquarters.

Jain has more than 20 years of technology and business experience in general management and product management roles with broad expertise in e-commerce, system software and internet solutions including Web 2.0 technologies.

Prior to joining Corbis, Jain was SVP & CTO at American Greetings Interactive (AGI), where he was responsible for the strategic technological and digital development of all its interactive properties. While at AGI, he led the integration of two acquisitions in the photo-space, WebShots and PhotoWorks. Previously, he was General Manager for e-commerce at Cingular/AT&T Wireless and held executive and senior management positions at Portal (now Oracle), IBM, Autodesk.

Jain is a gold-medalist graduate from Indian Institute of Technology in Kanpur, India and holds Masters of Science from University of Rochester NY. He holds 10 software patents under his name.
Jason Jaynes, VP Marketing and Product Management, Pluck
Jason oversees Marketing, Product Management and Product Strategy at Pluck. Jason and his team are responsible for all aspects of Pluck's marketing and product lifecycle in the U.S. and Europe. His team interacts daily with prospects and customers to manage the Pluck product lifecycle, to understand overall market needs, and to define and create the next generation of Pluck product features. Prior to Pluck, Jason was the Director of Product Management at Credant Technologies, where he oversaw the definition, development, launch, and management of an Enterprise Mobile Security product. Previous experience includes sales and development positions at Entrust, enCommerce, and Accenture. During his tenure at enCommerce and Accenture he worked for numerous clients to architect and build Enterprise web applications. Jason holds an MBA degree from the McCombs School of Business at the University of Texas and a B.S. in Computer Science from Texas A&M University. Jason loves to spend his free time with his wife and three kids in Austin and the surrounding hill country. Follow Jason's twitter stream at www.twitter.com/sailj.
Seval Oz Ozveren, VP Finance and Business Development, Cuil

Distribution of the Future: Mobility of Content

Ken Bronfin, President, Hearst Interactive Media
Kenneth A. Bronfin is one of the key forces behind Hearst Corporation's transformation from traditional media company to interactive media leader. Bronfin, president of Hearst Interactive Media, leads a team which initiates new businesses, makes strategic investments in Internet content and infrastructure companies, and works with Hearst's other media divisions to adapt the company's editorial and programming resources to new formats. He has overall responsibility for the day-to-day management of the group with emphasis on business development, strategic relationships, mergers and acquisitions, private equity investments, and technology. He sits on the boards of four of Hearst Interactive Media's portfolio companies.

According to Bronfin, Hearst's interactive philosophy is unique among traditional media companies in that Hearst is building a large portfolio of businesses that leverage the rich media resources of Hearst and each other. "Hearst is much more than a financial investor. We are a partner with many of these portfolio companies, working with them on promotion, sales and development," he says. "They find big value in integrating their new media assets with Hearst's traditional media properties and find strength in the fact that Hearst will be there with them as a partner and backer, independent of the variations inherent in the Internet public equity market."

Bronfin's education and career experience in technology made him a natural choice to lead Hearst Corporation into the world of electronic media. He joined Hearst Corporation in June 1996. Prior to joining Hearst, he was with the National Broadcasting Company (NBC), as a founder of the Interactive Media Group as well as general manager of NBC's digital television group and vice president of NBC Cable and Business Development. Bronfin was also head of business development for NBC Technology and was director of NBC's Broadcast Engineering Group, which was responsible for the research and development associated with NBC's technical infrastructure. He joined NBC as part of its Management Associate program.

Bronfin holds a bachelor's degree in electrical engineering from the University of Virginia and an MBA in management from the Wharton School of the University of Pennsylvania. He also holds patents in the field of television technology.
Peter Farago, VP Marketing, Flurry
Peter brings over 15 years of marketing and product management experience spanning consumer packaged goods, video gaming and wireless industries. At Flurry, a leading mobile application analytics provider for iPhone and Android, Peter is in charge of corporate and product marketing. Prior to Flurry, Peter led product marketing at mobile game maker, Digital Chocolate, helping build the company into a top-ten publisher world-wide. He joined Digital Chocolate from Electronic Arts, where he managed The Sims franchise, the #1 PC game of all-time. Peter began his career in consumer packaged goods at Pacific Sun, where he was head of marketing and sales. Over his seven year tenure, he helped grow revenues from $8M to $40M. Peter holds a Bachelor of Science from the University of California at Berkeley and a Master of Business Administration from The Wharton School at the University of Pennsylvania.
Alan Meckler, CEO, Web Media Brands
Alan M. Meckler has been in the publishing business since 1969. His first jobs were in the scholarly reprint book business and the scholarly micropublishing business. He founded his own publishing company in 1971 (Microform Review Inc.). The company name was changed to Meckler Publishing in 1980. At that time the company began publishing print databases, periodicals, monographs and reference books in history and technology for research libraries and running specialty tradeshows. In 1990 he started the first commercial venture related to the coming Internet revolution with the creation of a print newsletter - INTERNET WORLD. By 1993 the newsletter had become a newsstand magazine and a companion tradeshow by the same name was launched. Meckler Publishing changed its name to Mecklermedia in December 1993 and went public in February 1994. The company was sold for close to $300 million in cash in November 1998. Meckler went public with Internet.com Corporation in June 1999. This operation has had several evolutions since its IPO and is today known as WebMediaBrands Inc. Meckler has a BA, MA and Ph.D. from Columbia University. He served in the United States Army Reserve and the New York Air National Guard during the Vietnam war. He has edited or written the following books: THE DRAFT AND ITS ENEMIES (UNIV. OF ILLINOIS PRESS), ORAL HISTORY COLLECTIONS (R.R. BOWKER), and HOW TO PLAY LOTTERIES BY MAIL (DELL). He has had articles published in THE NEW YORKER and THE TIMES LITERARY SUPPLEMENT.
Chris Palma, Strategic Partner Development Manager for Content Acquisitions, Google
Chris Palma is Strategic Partner Development Manager for Google, where he is responsible for Google Books partnerships in the Western U.S., India, Australia, and New Zealand. The Google Books Partner Program now has over 30,000 publisher partners world-wide, representing over 2 million full-text books discoverable from the Google index in over 70 international domains.

Prior to joining Google, Chris was Vice President of Content and Business Development for ebrary-- a leading ebook provider to academic libraries. He was Sales Director at Harvard University Press, during a scholarly publishing career that spanned spent 15 years. Mr. Palma holds a B.S. in Economics from Trinity College in Hartford, Connecticut.
Mukul Pandya, Executive Director and Editor in Chief, Knowledge@Wharton Network
Mukul Pandya is the editor-in-chief and executive director of Knowledge@Wharton, a web-based journal of research and business analysis published by the Wharton School of the University of Pennsylvania. He is a Senior Fellow in the Wharton School’s Management Department.

Launched in May 1999 to distribute Wharton’s research in a user-friendly format and style to a global business audience, the U.S. edition of Knowledge@Wharton has more than 800,000 registered users in 200 countries. Universia Knowledge@Wharton, a Spanish/Portuguese language version of Knowledge@Wharton, was launched in January 2003. The Chinese edition of Knowledge@Wharton was launched in March 2005. India Knowledge@Wharton, an India-focused edition, was launched in November 2006. In addition, an Arabic edition was launched in March 2010. The total subscriber base of the Knowledge@Wharton Network of sites exceeds 1.4 million subscribers worldwide.

A winner of four awards for investigative journalism, Mr. Pandya has more than 30 years of experience as a writer and editor. His articles have appeared in the Wall Street Journal, the New York Times, the Economist, Time magazine, the Philadelphia Inquirer and other publications. He holds a master’s degree in economics from the University of Bombay.

Mr. Pandya is the author of three books. He and Robbie Shell co-wrote Lasting Leadership: Lessons from the 25 Most Influential Businesspeople of Our Times, which was published in October 2004 (Wharton School Publishing). In November 2002 he co-authored Knowledge@Wharton on Building Corporate Value with Robert E. Mittelstaedt, Jr., Harbir Singh and Eric Clemons (John Wiley & Sons, New York). His first book, published in 2001, is the biography of Kevork Hovnanian, founder of K. Hovnanian Enterprises, one of the largest homebuilders in the U.S.

Mr. Pandya lives in Lawrence township, N.J., with his wife and daughter.
Alan Rambam, Founder and Chief Strategic Officer, MobileBehavior
Alan Rambam is the Founder, and Chief Strategic Officer of MobileBehavior, a new Omnicom agency that converts behavioral insights into engaging cross-media opportunities for brands to engage with consumers in real-life via their mobile device. Prior to this, Alan was a Senior Vice President, at Fleishman-Hillard (FH) where he founded their youth trend, and insights lab Next Great Thing (NGT), which boasts users in 130 countries, and spearheaded the development of the firm’s global Social Media practice. Before joining Omnicom, Alan started one of the first youth marketing and digital advertising firms in North America, which was later acquired by Interpublic, and during the Clinton Administration, he was appointed as the National Youth Campaign Director for the White House’s National Campaign Against Youth Violence (NCAYV) and founded the first online non-profit youth network dedicated solely to peer-to-peer pro-social activities, SHiNE.